CEO Matt Felton spent three decades helping Fortune 500 brands and SMBs use GIS to make real-world decisions. Through his prior company Datastory, he learned the value of putting this technology directly into the hands of business users who needed the answers — instead of requiring them to go through a specialist.
About Locaition Matters
Location matters to every business.
Most just haven't noticed yet.
We're an Esri Gold Partner building at the intersection of generative AI, GIS, and business decision-making. Curated™ is our flagship platform — and our answer to why location intelligence still belongs to a tiny, specialist audience.
- Esri Gold Partner
- 30+ years of GIS expertise
- AI-native team
01 / Mission
To give every decision-maker an opportunity to experience the power and depth of GIS — delivered through a conversation, not a ticket.
02 / The story
30+ years of watching GIS stay behind the curtain.
When AI finally got good enough to reason about a question rather than just retrieve an answer, the opportunity became obvious: make location intelligence as easy as asking. Matt partnered with co-founders across real estate, AI engineering and business strategy to build a company designed for that shift.
Curated: a platform that does not wrap AI around a GIS tool, but rethinks how a business interacts with location data. Built on ArcGIS, the global standard for GIS, and delivered through a surface anyone in the company can actually use.
03 / How we work
Four principles we diligently pursue.
Honest about what's real.
We tell customers what AI can do today, what's promising, and what won't deliver ROI. No magic-box pitches.
Depth over headcount.
Decades of GIS, real estate, and AI expertise in a lean AI-native team. We scale capability, not headcount.
Dogfood the product.
We use AI across every function — so the same feedback loops that shape how we work shape what we build.
Location matters.
Most business data has a location component, yet less than 5% is analyzed spatially. We close that gap.
04 / Team
Leadership and Co-Founders
Matt Felton, GISP
CEO
30+ years turning complex geospatial data into business insight. Helped countless SMBs and notable brands like Marriott, Amazon, and the YMCA use GIS to drive real-world decisions. Trusted, and award-winning Esri partner with deep roots in product strategy and spatial innovation.
Lizzy Douglas
COO
11+ years in commercial real estate with more than $150 million in closed land transactions. Deep understanding of customer needs, market dynamics, and high-stakes sales decisions. Brings operational clarity and execution discipline to advance the vision of Locaition Matters.
Advisors and Co-Founders
Ripal Vyas
AI SME & Co-Founder
Successful tech entrepreneur and builder shaping LM's AI vision and platform architecture.
David Hicks
Advisor & Co-Founder
With 40+ years in real estate, he grounds the team in real-world client needs and market perspective.
Ayush Patel
CTO & Principal
Supports architecture and implementation of LM's Spatial Reasoning AI platform.
Ajay Mago
Advisor & Co-Founder
Advisor on capital structure, corporate governance, and scaling strategy.
Headquarters
Austin, Texas
Partnership
Esri Gold Partner
Category
Location Decision Intelligence
Contact
+1 (803) 814-6288
Want to work with us? Talk or partner.
Customers and partners all start the same way — a 20-minute conversation.
Curated Intelligence™ is built by Locaition Matters Inc. — an Esri Gold Partner.