Ask the way you would ask a colleague.
No query syntax, no tool menu, no ticket in a queue. Type the question, in the workspace, on top of the map your organization already uses.
The AI workspace for
location decisions.
Curated Intelligence™ lets anyone ask in plain language. It runs expert playbooks across your ArcGIS layers, your own data, and the parcel, zoning and permit records nobody had time to connect, shows its work on the live map, and hands you a report you can defend.
- Built by an Esri Gold Partner
- Connects to ArcGIS
- Works with your data, or ours
01 / Why Curated
Curated does three things a general AI cannot do.
You already have AI, and it will give you a confident answer immediately. But it has never seen your portfolio, it does not know your criteria, and it cannot show you where the number came from.
It knows your sites.
The locations you hold, the layers you publish, the criteria you judge by, and the notes your team keeps against each one. A general model starts from zero every session. Curated starts from your portfolio.
Load a playbook?
Curated wants to run active-adult to answer this. Its method, rubric, and thresholds are open for review.
Approve
Not now
It follows a method.
Expert playbooks encode how the analysis should be done, step by step, with the rubric in the open. Curated asks before it loads one, so you always know which method produced the answer.
Predominance
It shows its work on the map.
Every step lands on the live map as it happens, so you can see the geography behind the number and push back on it. The map is how a human checks the machine.
02 / Inside the workspace
Ask, style the map, run the method, keep the answer.
The map, the method and the data in one place, so the analysis happens in front of you instead of somewhere else.
Predominance, dot density, heat, clusters. Just say it.
Restyle any layer in plain language and watch the geography reorganize itself. No symbology dialogs, no renderer settings.
It picks a method, and asks before it runs it.
Playbooks encode how the analysis should be done, with their steps, rubric, and thresholds in the open. Curated proposes one and waits for your approval, so you always know which method produced the answer.
The data you never had time to connect.
Parcel boundaries and ownership, what can actually be built there, who filed a permit next door, property records, and sector supply. Reconciled into one record and queried like anything else.
Work from your layers, not a sample dataset.
Connect the ArcGIS layers your organization already publishes, drop a spreadsheet or an image into the conversation, and keep notes against each site as you go.
Every claim carries where it came from.
Web-backed answers arrive with their sources attached as citations you can open, not a bibliography invented after the fact.
The answer outlives the session.
Turn the result into a report or an interactive PlaceStory™, and it stays in the workspace with the question, the method and the sources attached to it.
Your portal, your layers, your permissions.
Sign in with your own ArcGIS account and browse the web maps you already have. Curated is built by an Esri Gold Partner and works with the platform your organization already runs.
03 / In their words
From the people who pick places for a living.
It's a lens on our business nothing else in our stack gives me.
I've worked in GIS for years. Curated takes the same rich data I've always relied on and delivers it at light speed.
It always took a specialist to get much out of GIS. Not anymore.
With Curated I just have a conversation, and it hands me the kind of location analysis that would take a whole team.
Curated is pushing traditional GIS into a new frontier.
Using AI to bring demographic and mapping data together in a clean, accessible way. An ambitious step into the future of location intelligence.
03 / What you can ask
Location is not a department. It is already inside most of your questions.
Pricing, marketing, risk, competition, coverage, expansion. Curated runs the playbook that fits the question, whichever of those it turns out to be.
Pricing
Which of our markets can absorb a price increase?
Competition
Who opened near us in the last twelve months?
Portfolio
Has the population around our weakest store actually changed?
Marketing
Where do our best customers actually live?
Risk
What is being built next door to our site, and by whom?
Expansion
Rank every candidate in this metro against the criteria we use.
Coverage
Who are we failing to reach, and where are they?
Operations
Which service areas are we spreading too thin?
Pricing
Which of our markets can absorb a price increase?
Competition
Who opened near us in the last twelve months?
Portfolio
Has the population around our weakest store actually changed?
Marketing
Where do our best customers actually live?
Risk
What is being built next door to our site, and by whom?
Expansion
Rank every candidate in this metro against the criteria we use.
Coverage
Who are we failing to reach, and where are they?
Operations
Which service areas are we spreading too thin?
Diligence
What can actually be built on this parcel?
Competition
Is the competitor across the river, or next door?
Market
Profile the trade area around this address.
Pipeline
What is under construction within two miles?
Ownership
Who owns the parcels adjacent to ours?
Portfolio
Which of our locations no longer match the people around them?
Demand
Where is demand forming that nobody has priced in yet?
Segments
Which lifestyle segments dominate this trade area?
Diligence
What can actually be built on this parcel?
Competition
Is the competitor across the river, or next door?
Market
Profile the trade area around this address.
Pipeline
What is under construction within two miles?
Ownership
Who owns the parcels adjacent to ours?
Portfolio
Which of our locations no longer match the people around them?
Demand
Where is demand forming that nobody has priced in yet?
Segments
Which lifestyle segments dominate this trade area?
04 / The data
Built on the data you already use. And the data you didn't know existed.
Curated is a connector, never a data vendor. Your own layers, the foundation your GIS team already trusts, and the public and licensed records nobody ever had time to wire up.
Demographics
Spending
Segmentation
Points of interest
Drive-time areas
Geocoding
The foundation
The spatial platform your organization already trusts.
Your data
And everything your organization already knows.
ArcGIS layers Files Site notes Criteria
Living Atlas
Parcels
Zoning
Permits
Property records
Construction pipeline
Sector supply
Rental comparables
Healthcare providers
Live web, cited
Availability varies by plan and by what your organization is entitled to.
05 / What's coming
Six surfaces. One workspace.
four are live today. two are still being built, and we would rather tell you which is which than let you find out in a demo.
- Live today
- On the roadmap
Live
Maps
The live map every analysis happens on, so you can check each step against the ground rather than take the answer on faith.
Live
Playbooks
The codified method for a decision, with its steps, rubric and thresholds in the open. Curated proposes one and waits for your approval before it runs.
Live
Data
Your own layers, the spatial foundation your organization already trusts, and the parcels, zoning and permits nobody had time to connect.
Live
Reports
The answer you keep. A report or an interactive PlaceStory™, still carrying the question, the method and the sources that produced it.
Roadmap
Drive
Your files and documents, indexed rather than pasted, so the next answer already knows what your organization knows.
Roadmap
Monitors
A question you only have to ask once. Curated keeps running it, and tells you when the answer changes.
06 / Enterprise
The questions IT asks before anyone else gets a seat.
Curated is built to survive a security review, not to explain its way around one.
Run Curated on your own infrastructure, or on ours. The choice is a deployment decision, not a different product.
Either way, every organization is isolated at the database schema. Not by a filter in a query.
We never train models on your data. Not now, not on a future roadmap.
Bring your own model keys and your own ArcGIS account. Your governance, your permissions.
We are on the SOC 2 certification path.
07 / Playbooks
The methodology is already written for your vertical.
A playbook is how your best analyst would run the decision, encoded. It ships with the product, and Curated asks before it loads one.
Senior living and active adult
- Active adult
Childcare and early education
- Childcare center
Retail and restaurants
- Grocery
- Quick service
- Pharmacy
- Convenience
- Car wash
Commercial real estate
- Site analysis
- Market scan
- Expansion
Decisions in every vertical
- Pricing
- Competition
- Marketing
- Weather and emergency
Your vertical is not on this list.
Then we write the playbook with your team, from the way you already decide.
Curated Intelligence™ platform
Curated Intelligence™ is the product platform behind Curated, an AI workspace for location decisions from Locaition Matters Inc. It runs your methods against your own data and the sources you already trust, and shows its work on the map.
By Locaition Matters®
Built by people who have done this work by hand.
Our team has spent decades turning geospatial investment into decisions that actually got made, one engagement at a time. Curated is that experience encoded, so the next team does not have to do it by hand.
Esri Gold Partner
Locaition Matters is an Esri Gold Partner. Curated is built on ArcGIS, the platform your organization most likely already runs.
Bring us a real question. We will answer it on your ground.
A live walkthrough with a solutions engineer, run on the market you actually care about rather than a prepared demo dataset.
Twenty minutes, on the market you actually care about, with the map and the method visible the whole way.